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What is the difference between a B2B (business-to-business) lists and a B2C (business-to-consumer) list?

April 26, 2017B2B b2c Business-to-Business business-to-consumer difference list lists

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What is the difference between a B2B (business-to-business) lists and a B2C (business-to-consumer) list?

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B2B lists reach people at their office or workplace. B2C lists reach people at home. These are not strict definitions as some lists have mixed addresses. B2B lists are used for business, professional, industrial and, occasionally, investment offers where the product or service will likely be used – and paid for – by a person in a business or professional context.