What is the difference between a 300 thread count sheet from Target, Restoration Hardware and SFERRA?
PH: Generally, there are 3 things that differentiate us from our competitors. • The yarns we use for the weaving. • The finishing recipe that we use on the fabric to make it silky-soft, smooth, never pilling. And… • The detailing we use in our sewing of the product. We source our entire SFERRA collection in Italy, where we can work with mills that have been doing this for hundreds of years. Keep in mind we have been doing this continually since 1891. DH: How important is the thread count when it comes to linens? PH: Thread count, as a guide to judge quality, is meaningless. The length of the staple (or fiber) is really the most important aspect. The longer the staple, the better the cloth will be. Long staple Egyptian cotton can only be grown in certain regions of the Nile, and of course, SFERRA buys the very best of the Egyptian cotton available. DH: So it’s true that Egyptian cotton is the best? PH: Egyptian cotton, as a whole, is considered the best in the world. It is grown along t
