What is the “Design Process” section meant to do?
This area is meant to develop designers and their work in a process similar to what one might find in the top studios. We see this as an extension of real design development. Castriota may have penned the Birdcage but he was guided by Okuyama and a team of many others at Maserati. This same dance goes for David Rojas who had Carl Zipfel and a whole team at Hummer not to mention Ed Welburn and the Ghost of Harley Earl looking over his HX and pushing it to be the best it could be. And so on and so on goes the story of furthering design in a great studio…
