What is the derivation of the name Innogy and what branding campaigns were undertaken in the UK?
The name “Innogy” is derived from three very pertinent words in our industry – innovation, technology and energy. We are continually developing progressive technologies and methodologies through our ongoing commitment to innovation. These approaches were tried and tested on Innogy’s own plant portfolio, making the plant truly flexible and capable of adapting to changing market conditions. These technologies and skills are now being applied to clients’ plants within the global energy industry. We executed several branding initiatives, the most novel was projecting the Innogy logo onto the Houses of Parliament in London at our launch in October 2000. World-Gen: Can you define “Optionality” and how do you achieve balance and manage it? Optionality is the transformation of generating assets from a regulated utility perspective to a market-optimizing stance. By positioning and repositioning power plants within emerging markets to maximize value, while fully understanding the consequences in
