What is the Definition of Niche Marketing?
Simply put, the definition of niche marketing is a small, specific part of a market which is focused upon by a marketer. Once a marketer identifies a specific need for a product or a service, then they can go about providing it to a target market. Addressing a part of the market that is not being considered by other marketers is another piece of the definition of niche marketing. Once you discover specific products that can satisfy your target market, then it is a recipe for profit. Once you understand the definition of niche marketing, it is fairly simple to drill down to a specific market and present your market with the answers or products they want. Once you achieve this, the money will follow. Under the definition of niche marketing, there is a process that you must follow in order to select a good niche: 1. Decide who you want to market to, being very specific. This will include geographical location, or certain businesses, age, sex and even marital status, or if they have childr
