What is the definition of a Strategic Plan?
A strategic plan is a short concise document intended to keep Small Business Owners and their Managers directed towards meeting the stated long-term objectives of the corporate charter. Without a strategic plan in place the Owners and Managers of a business, and consequently the professionals responsible for the company’s Corporate Credit Concepts planning, risk becoming so preoccupied with the day to day operations of the business that they lose sight of company’s definitive goals according to Mr. Trent Lee, a Corporate Credit Concepts Advisor. Developing a strategic plan will not guarantee a company’s success, but without one a company is much more likely to fail! A sound strategic plan will address the following needs: • It provides the basis for more detailed business planning • It explains the business in a manner that is informative • It involves and motivates the company’s associates (employees) in the company’s success • It provides benchmarks and assistance in monitoring the c
