What is the “Dealer Cost”?
CarQuotes.ca can provide you with the “Dealer Cost” price charged to the dealership by the manufacturer for the vehicle of your choice and its options. This is not the published retail price or MSRP (Manufacturer’s Suggested Retail Price) a.k.a. sticker price that almost nobody ever pays, but the wholesale price which you can use to negotiate a better deal. You will know if the sales person is being honest with you and exactly how much the dealership is making from the sale of the vehicle. Since CarQuotes.ca began, we have received countless horror stories from our customers telling our staff how dealership sales people were blatantly lying to them about the cost of vehicles and options. Make no mistake, dealerships are out to make money. Many dealership salespeople view a poorly informed customer as an opportunity to make extra money.
