What is the dealer cost for 2011 kia sportage ex luxury model?
Kias typically have pretty low markups compared to most other makes. At a dealership I worked at that sold Kias and Nissans, the Kias typically didn’t have much markup at all. For example a Nissan Altima at sticker price might have a gross margin of about $3000. A Kia Optima on the other hand might have a margin of about $800-$1000 at most. Salesmen hated selling Kias because there was no money in it for them, when you consider that you make about 20%-25% of the gross margin as a salesman. So for example if you sold a Kia with a gross margin of $1000 (which would be sticker price more than likely) then the salesman would make $200-$250 for his efforts before taxes. And nobody really pays sticker for ordinary cars either. Most of the time Kia sales were “flats” which means that the salesman ended up with a base compensation or $50-$100 for the sale of a car. With that said SUVs and trucks tend to have higher markups than cars. A 4WD Sportage EX with leather stickers for around $28,500.
