What is the data source for my mailing list? What is the data collection methodology?
The data for your mailing list comes from Acxiom’s InfoBase, the most comprehensive collection of US consumer, business, and telephone data available from one source. The unique combination of rich data from InfoBase – long recognized as the industry leader – and database management expertise from Acxiom, results in a list with maximum coverage and deliverability. What sets InfoBase apart from the competition is smarter architecture – the InfoBase database is simply built better.
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