What is the danger in that, when a movie is expensive but doesn click?
The danger in spending a great deal of money and having to spend a great deal in marketing is that you come out with a movie that sometimes works and sometimes doesn’t. … A movie like “Pearl Harbor” — which was basically in every way designed to be “Titanic,” even though the people at Disney will deny it… They will not do half of $1.8 billion, which is what “Titanic” did. But the investment was almost as great. They spent $140 million to make it. They spent over $100 million to market it worldwide. And they will come away with probably $400 million to $500 million at the box office, half of which is returned to the studio. But then you have to factor in all of the other costs that go into making that movie, plus the fact that a lot of people, believe it or not, at $140 million, took a cut in pay and took money off the backend after the studio breaks even. So even when the studio breaks even, which it will on something like “Pearl Harbor,” they are going to give away a percentage o
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