What is the CVV number requested in Step 2 of the checkout process?
CVV stands for Creditcard Validation (or Verification) Value. Visa, MasterCard, American Express and Discover all have a version of the CVV to reduce merchant risk in Card-Not-Present transactions (like Internet, telephone or mail-order). The CVV code adds assurance that the consumer placing the order has access or physical possession of the credit card itself in order to use the CVV code. The CVV is a 3 or 4 digit code embossed or imprinted on the reverse side of Visa, MasterCard and Discover cards and on the front of American Express cards. Visa, MasterCard, American Express and Discover have been using the CVV since the late 1990’s. The CVV is an important layer of security to help you reduce risks in accepting card-Not-Present transactions.