What is the customized headlines feature on NYTimes.com?
The customized headlines feature is a list of five NYTimes.com headlines, customized for LinkedIn members based on non-personally identifiable attributes like industry and job function. For example, LinkedIn members who work in energy will see NYTimes.com stories that cover the energy sector. The feature is available only to LinkedIn members. • Where can I find it? The customized headline feature is located on all Business and Technology article pages of NYTimes.com published after July 22, 2008. Look for it on the top right side of the page. • How does the targeted headline feature work? The headlines are customized to LinkedIn members based on non-personally identifiable attributes like industry and job function. LinkedIn passes this information to NYTimes.com in a secure encrypted cookie. When the user returns to NYTimes.com Business and Technology article pages, NYTimes.com reads this information and populates the headlines feature with relevant, targeted news. All LinkedIn members
