What is the current role of reader feedback in the production of the Michelin Guides generally?
Reader feedback has always been important to Michelin. In fact it is actively encouraged through the inclusion of a questionnaire in every Guide we sell. Michelin appreciate information about the hotels and restaurants that we do recommend but also those that we don’t. This helps enrich the guide with knowledge of potential new entries, too. It’s also very useful to know what readers are thinking about addresses that Michelin may be targeting for a specific award. So it is very good information that we do take into account. So it essentially contributes to a decision that is made by inspectors and so on? It does indeed. At the end of every year we have something called a star meeting that may last three days. The team will discuss in great depth all the candidates we are considering for the year – each inspector has the opportunity to talk about meals at addresses in great detail. At the same time we’ll take into account reader feedback for that address, after all we are focused on mak
