What is the current prime time on Indian television?
Historically, the prime time on Indian television used to be between 8.00 pm to 9.30 pm. Balaji was pioneer in extending the prime time. Even our show at 11.30 pm manages to feature in top 40 shows of the country which effectively means that prime time has extended till 12. 3 How has been the performance of your serials in the last nine months? At present how many shows do you have on air? The performance of our serials has been excellent. All the top 10 shows of the country are coming from Balaji’s stable. I am also quite happy about the performance of our recently launched serials namely, Kahi to Hoga on Star Plus, Kayamat on DD and Koi Dil Mein Hain on Sony TV. These serials have done extremely well. At present, we have 14 serials on air translating into 29.5 hours of programming per week. 4. Is there a change in the mix of advertisers? Thanks to the emergence of new sectors like telecommunication, insurance, banking among many others, advertising revenues are showing a positive gro
