What is the current folio rate for “legal notice” advertisements?
State law has been revised to set the maximum rate newspapers may charge for a “legal notice” (i.e. an “order, citation, summons, advertisement or other matter arising out of judicial proceedings.”) Beginning March 1, 2007 , a newspaper may charge up to $20.50 per folio for the first insertion and $8.45 per folio for each subsequent insertion. A folio is 100 words. Example: a two-folio legal notice that appears once in the paper can be $41.00 for the notice ($20.50 per folio multiplied by two). The minimum cost for a notice (regardless of its length) that has to run at least TWICE is $59. The minimum cost for a notice that has to run only ONCE is $44 (regardless of its length). So a newspaper could charge the notice minimum rate of $44 for a two-folio notice that needs to run once (instead of $41 as noted above) or $59 for a one-folio notice that must run at least twice. BUT NEWSPAPERS MAY CHOOSE TO CHARGE A LESSER RATE TO COMPETE FOR LEGAL ADVERTISEMENTS. The “folio rate” will be adju