What is the Cost of Law Firm Advertising?
Often lawyers wonder how much one should spend on law firm advertising. The elegant answer is “It depends” so I hate to make generalizations. Again, I probably would not spend anything on ads until I had put in place other guerrilla actions. You may not need any law firm advertising once these are in place. That said, the quick and dirty answer is, you should spend from 5% to 15% of your projected revenue. Thus if you project doing $100,000 in revenues you should spend from $5,000 to $15,000 in law firm advertising. Medium to large firms might look at 2% of revenues as reasonable. No matter what you spend, be sure you are tracking results. Lawyer advertising that does not produce results (prospects, clients or referral sources) is expensive attorney advertising.
