What is the cost-benefit implication of being environmentally correct?
Being environmentally correct and introducing innovations to improve environmental performance requires a change in approach and mindsets. Firstly, environmental improvement involves more efficient use of raw materials and other inputs, which has a direct benefit in terms of higher profitability. Additionally, when a company focusses on bringing about improvements with one single objective, several other benefits also result because other inefficiencies arealso uncovered, which can be reduced or removed. There is widespread experience of such developments after the first oil price shock of 1973/74, when companies round the world improved their energy efficiency. The result was that several other inefficiencies were also revealed and tackled at the same time, resulting in much higher financial benefits than was originally anticipated. Why does it seem that the onus is only on the industry to be green, and not the general people? The onus for moving towards greener performance is not onl
