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What is the correct way to refer to the American Red Cross in a story?

April 26, 2017american red cross refer story

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What is the correct way to refer to the American Red Cross in a story?

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If the story concerns an event or situation in the United States, in the first reference, use “American Red Cross” thereafter, “the Red Cross” is fine. If the event is outside the United States, please contact the American Red Cross for clarification of Red Cross involvement.