What is the consumer reaction to the Zipbox?
Tests conducted to date have revealed strong, positive consumer response to Zipbox. These are the major reasons cited: Consumers recognize that the reclosable zipper top of the Zipbox solves a known, unmet need to reseal a package and keep products fresh. In one study, 64% of consumers used the term “easy” in describing “Opening,” “Closing” and “Using” the Zipbox. While new and unique, consumers recognize and understand the three (3) major parts of the Zipbox: Carton, Film & Zipper.
