What is the connection between a companys image and strong performance in sustainability areas?
In a recent study by Wirthlin (September 2004), the U.S. research firm, 91% of the public thought that being a good corporate citizen pays off for a company in better reputation. A survey among executives by the accounting firm Deloitte & Touch (Socially Responsible Investment Survey 2002) found that 90% considered corporate social responsibility to be already a key element of corporate reputation and brand, and thus of market value. The Wirthlin study also found that 60% of the public at some point refused to buy a companys product because they thought it was not a good corporate citizen.
Related Questions
- Is there a connection between good sustainability, social responsibility, environmental performance, ethics and financial performance?
- What is the connection between a companys image and strong performance in sustainability areas?
- How does performance in sustainability and ethical areas impact investor confidence?
