What is the concept of Visual Merchandising? What are its benefits for a retailer?
At a time when logos equal brands and brands equal cult symbols, Visual Merchandising (VM) takes on a new meaning. No Image, No Message – No Message, No Image! Consumers will not give a brand or a store without an identity a second glance. They demand dependability and durability; in short, lasting values in a fast moving world. Their shopping behaviour changed in the last 20 years and it is still changing. For example, today a lot of people make use of shopping on the Internet, especially accessories. Five years before it was not quite conceivable that so many households shop on the Internet. We have a very competitive market! The major objectives are to increase the turnover and the store or brand image. What is the ideal merchandise density that a garment retailer should keep? This depends on different criteria such as the store concept, price level of merchandise, how much stock space is close to sales area and number of staff. One has to always take these aspects into consideratio
