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What is the concept of market segmentation and target marketing and their use in developing marketing strategy?

April 26, 2017concept developing market Marketing segmentation strategy target

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What is the concept of market segmentation and target marketing and their use in developing marketing strategy?

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Target marketing involves breaking a market into segments and then concentrating your marketing effort on one or a few key segments.Target marketing is the key to a samll business success.The beauty of target marketing is that it makes the promotion,pricing and distribution of your products and services more easier and more cost effective.