What is the concept behind Luxirie by LRG?
Luxirie by LRG (The Labour of Love) is a lifestyle brand that outfits women of different ages, ethnicities and walks of life. Premiering in Spring 2006, Luxirie continues to thrive with an overwhelming response from various media outlets, retailers, celebrities and street tastemakers. Luxirie (Pronounced Lux-Irie) Lux: Elegance and sumptuousness Irie: Positive emotion or peaceful feeling… anything that is good. Put the two together and we’ve got LUXIRIE! What is the brand’s philosophy and what makes it more unique than another brands? Our Luxirie mission is to give the line unquestionable sophistication coupled with the right dose of edge. We’ve begun to make our imprint on the marketplace with our choice of fabrications, silhouettes, attention to detailing and style of branding. People wonder what makes Luxirie different from other clothing lines… It’s all about the belief in what LRG and Luxirie stand for – the cycle of things to grow. From red carpet events to major publications
