Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

What is the Competitive Intelligence Center (“the CIC”)?

April 26, 2017center CIC competitive Intelligence

0

Posted

What is the Competitive Intelligence Center (“the CIC”)?

1 Answer

0

Posted

The Competitive Intelligence Center is a portal dedicated to the systematic, legal and ethical collection of gathering, analyzing and publishing of competitive information. The goal of the CIC is to provide the community with a single place to obtain information, guidelines, tools and templates to conduct efficient competitive intelligence activites for a positive bottom line impact. Among the findings in a March 2002 Trendsetter Barometer survey from PricewaterhouseCoopers: Fast-growth CEOs who rated competitor information as being either “very” or “critically” important grew revenues by 14.2 %, versus 11.8% for all others — a 20% faster rate. Significantly, those placing a premium on competitor information are outperforming their peers on sustained revenue growth, gross margins, and a number of other key performance measures.