What is the competition Goal?
• The primary goal is for students to work with the selected businesses to create a practical and successful campaign. It’s not just about people clicking on their ads – it’s about setting up the right campaign that fits with the objectives of the business. Students should aim to maximize targeted and relevant traffic to the business’ site, using optimization techniques to refine and improve the effectiveness of the campaign over the three-week competition period. • The second goal is demonstrated learning. Student groups submit two reports – Before the campaign, they submit a Pre-Campaign Strategy. After the campaign, students assess their results, what they learned and how the business can improve their online marketing campaigns in the Post-Campaign Summary. Details of these reports are in the Academic Guide. An academic judging panel consisting of independent judges, in collaboration with Google, will choose regional and global winners.
