What is The Color Association of the United States?
The Color Association of the United States, based in New York City, plays a major role in the selection and presentation of color choices that are utilized by many businesses to attract the attention of an ever-changing consumer market. The Color Association has a history that stretches back to the era of World War I, when access to many European resources were suddenly not available. Prior to World War I, many United States based textile producers relied very heavily on French and German sources for determining the color trends that would define the product offerings for the upcoming fashion season. Interestingly enough, it was the hat makers in the United States that often imported the pronouncements of the experts in Germany and France, and then spread the ideas to other areas of the textile industry. However, as the war progressed, it became increasingly difficult to obtain these seasonal forecasts and incorporate them into US fashion trends. The solution to the problem was the for
