What is the Codebook?
The Codebook is the basic document for media content analysis. The Media Tenor codebook is not merely based on topics, protagonists, or sources that appear in the media, but rather reflects all of reality. The Media Tenor Codebook was developed by the scientific community to reflect all issues, topics, and protagonists that are implicated in politics, the economy, and society. The Codebook was developed in 1993 and, due to daily updates, has now reached the stage where it contains more than 115,000 codes, each organized in logical categories that reflect reality and media content. Any Codebook used for media analysis that is based only on topics or protagonists selected on the basis of media content alone can not answer the question of what is in the media and what is not. In such cases, agenda setting and agenda cutting effects can not be determined.
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