What is the circulation of the directory?
Because this is year one, we don’t have any historical figures to provide. Our minimum target for year one in Brisbane is 10 000 directories, with the possibility of an additional print run. Because this is an annual directory we believe that the real exposure of the directory will be much broader than that, with family and friends accessing or borrowing the printed directory. We plan to undertake research to gauge the real level of directory access. In year two we believe it is feasible we will reach 40 000, and reach saturation in Brisbane by year 3.
