What is the channel of distribution in marketing?
The Distribution channel explains the way you take your product or service to the right customer at the right time so that it is effective. In order to decide the right distribution channel, you need to determine exactly what your target market is and then you have to study how your consumer behaves and what their consumption patterns are. Another factor in determining the distribution channel is the size of your business and the importance of your product/service for your business. Different products are of different natures and need to be distributed to the consumer accordingly.
