What is the Center for Spectator Sport Research (CSSR)?
We are a full service research and consultancy group made up of executive leadership, doctoral and masters degree students from the University of Massachusetts Sport Management Department. The center divides its research among market studies, customized marketing research, and the creation of strategic marketing plans. Many of the center’s initial studies have explored measures of affinity between sports leagues and their partnering sponsors. In addition to expanding its research activities, the Center is strengthening the Isenberg School’s sports industry ties through a weekly blog, a guest speakers program, and a podcast for sport management professionals.
