What is the career path in a marketing function of a IT services company?
This was selected as Best Answer A Career Path in marketing function of an IT services company is a real challenge unlike in a product based marketing domain where you operate on some standard guidelines with respect to product presentation, prices, presentation material and are directly related to the budgets and marketing efforts of the principal company if it’s a branded third party solution However in marketing a services of a IT company there is lot of room for innovation, better variable bonus in terms of higher service margins and a faster sales closure cycle since the client’s requirments for services are more of an immediate nature than that of a generic product solution with lots of competition However in order to make a career path of a IT services marketing function the sales resources needs to move more closely with the set of consultants whose services he is trying to market, understand their Strenghts and more than that the niche technology which is the key to the servic
