What is the Campaign Scenario screen and how do I use it?
When you click the More button on the Apply Model to Map screen, the Campaign Scenario screen becomes active. It projects the profitability of different marketing scenarios based on expected response rates, costs, and revenues per customer. You must enter values in the cost and revenue fields in order to complete the analysis. Fixed cost is the portion of your expenses that does not vary regardless of the number of customers you solicit, e.g., the cost of designing your promotional flyer. Unit cost, on the other hand, is the additional cost incurred for each solicitation, such as the postage for mailing each flyer. Expected revenue per response is the amount you are projected to earn from each customer who responds to your campaign. Once values are entered, Scoring Science automatically calculates an Expected Net Return for your campaign. It also reports a 95% confidence interval for this return and displays it on a corresponding graph. The dotted line on the graph represents the most
Related Questions
- When I click on the button to start the tutorial or a campaign, the screen with the three helmets appears and then the game loads forever or crashes. Whats the problem?
- Why can I change the air superiority rating in the HQ screen before the start of the scenario with spending any prestige?
- What is the difference between a scenario, campaign, mission?
