What is the business and promotional nature of Fellowship Press and Aquila?
Both Fellowship Press and Aquila Press conduct the promotion of their business almost entirely by direct mail solicitation with occasional advertisements in magazines or metaphysical publications. Because these books are not for everyone, the finest form of advertising is word-of-mouth. “Let me tell you what I’ve just discovered….” Fellowship Press sponsors no groups or organizations for two reasons: One, sponsoring groups is a whole separate administrative endeavor, one which Fellowship does not wish to pursue at this time. Two, Mr. Pelley himself wished to avoid any possibility of Soulcraft being formed into a church or cult. Such structuring, he knew, would shortly crystallize the Soulcraft ideas into inflexible dogma in which spiritual growth and investigation would wither and die. Following this guideline, Fellowship takes the responsibility only to make available the best of the Soulcraft books, to sell them at reasonable prices to all who wish to read them, and to permit each
