What is the Burger King Whopper Bar?
Burger King is going to be selling brewskis – and that’s no whopper. Hoping to tap a whole new customer base, the fast food chain has unveiled plans to peddle beer alongside their famous burgers at something they are calling a Whopper Bar. The first one is opening in Miami Beach and will target thirsty tourists hitting South Beach, Burger King confirmed. The chain is also reportedly looking to open more Whopper Bars in other tourist meccas like Times Square, as well as Las Vegas and Los Angeles. Don’t look for exotic brews – BK is starting out with domestic brands like Miller at Budweiser and will consider other beers down the road. “You can have America’s favorite beers with America’s favorite burger,” said Chuck Fallon, the chain’s North America honcho. Served in specially designed aluminum bottles, a BK beer will sell for $4.25 alone. And a Whopper combo with a beer will run $7.99, which is about $2 more than the same meal with a soda. Burger King’s beer n’ burgers idea got mixed re
New Burger King Whopper Bar to serve beer Christa Hoyland 22 Jan 2010 Burger King’s Whopper Bar already has brought a whole new sense of hip to the burger chain. Now, the specialty concept designed for hot tourists spots will live up to its name. According to USA Today, the company will today announce plans to sell beer alongside its burgers at a soon-to-open Whopper Bar in South Beach in Miami. From USA Today: Don’t look for beer at conventional Burger Kings. That’s not in the plans. But more Whopper Bars — which offer an assortment of burgers, toppings and beer — could be on tap in tourist hot spots such as New York, Los Angeles and Las Vegas, says Chuck Fallon, president of Burger King North America. A brewski at the new Whopper Bar — served in special aluminum bottles to keep them extra cold — fetches $4.25. Or, order beer as part of a Whopper combo and your bill will be $7.99 — roughly $2 more than the same combo meal with a fountain drink. The South Beach Whopper Bar will be the
A beer at the new Whopper Bar — served in special aluminum bottles to keep them extra cold — fetches $4.25. Or, order beer as part of a Whopper combo and your bill will be $7.99 — roughly $2 more than the same combo meal with a fountain drink. Don’t look for beer at conventional Burger Kings. That’s not in the plans. But more Whopper Bars — which offer an assortment of burgers, toppings and beer — could be on tap in tourist hot spots such as New York, Los Angeles and Las Vegas, says Chuck Fallon, president of Burger King North America. The first Whopper Bar in the US will open in February 2010 in South Beach in Miami. There is a Whopper Bar in Universal City, California that does not sell beer. Sources: http://www.usatoday.com/money/industries/food/2010-01-21-burger-king-beer_N.
