What is the breakdown on the budget for the demographics, Hispanics and African American?
Caldera: Well, I think, first of all, you’re going to see a lot of African Americans, Hispanic Americans, Asian Americas in the general market advertising, not just in specialty advertising. Over the last couple of years, we have doubled the amount of advertising that we were doing on Spanish-language advertising. We also cut our first ROTC ad in Spanish in the last couple of months. And so we’ve doubled it to, I think, about $10 million a year. But it is certainly a part of our focus for the future. Yes, sir? Q: One of the reasons that the Army has had problems, the economy has been so good. There are some people who suggest that how much you pay in bonuses, how much you pay, how the economy is doing is really more a factor than the advertising. How important is the advertising in terms of getting recruits? Caldera: Actually, I think advertising is very important, and advertising works. You advertise, you increase your sales. And so you’ve got to communicate to young people and you’ve
