What is the Blu-ray packaging going to look like?
Our Blu-ray packaging will be similar to our DVD packaging, only in the smaller Blu-ray size. As with DVDs, we’ll use a range of paper and plastic packaging, and we’ll bring the same care and attention to the design. Where we’re upgrading an existing release, the design will match right down to the disc labels, so if you want to take advantage of the $20 Blu-ray upgrade program, your replacement disc will fit right into the design of your existing Criterion DVD edition. In the store, if you want to be sure you’re buying the Blu-ray edition and not the standard-def DVD version, you’ll know it by the smaller size and the blue Blu-ray sticker on the front.
