What is the biggest mistake that people make when starting out?
In our experience, the one fundamental mistake we have seen is when people either spend too much $$ when they start out, by paying for a lot of services/features they do not need; or, they think that they can be successful on the WWW by spending almost nothing. Neither approach makes much sense. With the first mistake — spending too much — they devote valuable $$ resources to slow loading Flash animations or bogus search engine placement schemes, when they should be putting that money towards proven site promotion campaigns, so they can generate targeted visitor traffic. After all, without quality visitors, there is no online business. In the second case — spending too little — they believe that the WWW is outside the laws of economics, which is to say, the erroneous assumption that people will buy their products/services and they won’t have to spend anything to make that happen. If only it was that easy! Since that rarely if ever happens in the regular business world, we are at a
