What is the biggest challenge facing the store fixture industry?
The pace of the industry has accelerated and this in turn has challenged the manufacturer to keep pace by reinvesting in technologically advanced machinery, constantly training employees and strictly adhering to quality-control standards. What never fails to surprise you about this industry? The constant evolution. There was a time when fixtures were just a means to house a group of garments or hard-line products. But as the consumer evolved and became more sophisticated, fashion became more important and so did the atmosphere within the shopping environment. Today, fixtures have their own fashion. And just as fashion trends come and go, so also do trends in fixtures. What’s your favorite trend in store fixture manufacturing right now? The utilization of textures in fixtures. Intricate designs are made possible by CNC lasers and we are applying more textures on a variety of materials. Least favorite? Knock-down fixtures and weak joints always bother me. Over time, these fixtures lose t
