What is the big deal about text messaging?
It is staggering actually. In the UK alone 100 million text messages are sent every day, but those statistics lag behind the per-capita stats for Singapore China, Korea, Europe. While the usage in the U.S. is not quite as strong, due to interoperability issues and our strong attachment to cars, youth view text messaging as an essential method of communication. The point is, text messaging is a vibrant communication channel – and is often the preferred choice. Mobile media is our most personally important gear. Which means it is an opportunity waiting for you as a way to connect and/or service your customers – no matter where they are.
