What is the best way to setup a funnel?
Analyzing user behavior to optimize towards a certain goal requires isolating a discrete user flow, or path, that ultimately ends in the goal you are trying to optimize for. The best method of setting up and analyzing a funnel is to ensure that you have a progression of ever-increasing user drop-offs. An example is provided below, where a cohort of users is driven towards a specified goal, with each successive step towards that goal resulting in decreasing numbers of events triggered. (Now, obviously it would be ideal that you never had user drop-off and 100% of users entered and exited your funnel!) The reason you see a “funnel” shape is because of the natural progression of users dropping off who find either less incentive or motivation to go on to the next step. Your job is to tweak the game / application mechanics to unclog the obstacles your users may be encountering in order to free up more users to continue on to the next step. A good example here would be seeing if users are ge
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