What is the best way to present the data point?
You have reviewed your research and identified the one most compelling, memorable point that communicates your message. How do you deliver the message? It’s well known that people will look at a graph or picture before they read the words. A graph or chart can also highlight differences and relationships in your message in a more efficient way than text. Consider the following example: on the left is a typical text based PowerPoint slide and on the right is a graphic image of the same information. The PowerPoint text slide conveys a weaker message because all the text is presented in a traditional bullet list suggesting that each fact is of equal importance. The graphic image communicates a much more powerful statement because of its clear and concise message and visual impact. More Tips for Communicating Data Effectively Your goal in using information graphics should be to move from simply sharing your data with your audience to using data to communicate your message. If you are a soc
