What is the best way to market a designer or outlet?
Do anything and everything to increase the exposure of your name in the marketplace – you need to be found – if no one knows of your name or your practice – then they won’t think of going to talk to you about their next purchase. BE SEEN BE FOUND www.fashionOFAustralia.com.au means exposure Q: I don’t need to advertise I rely on word of mouth! A: Then you are kidding yourself! Any businessman (‘worth their salt’) knows that to be a success is easy all you need is the right location, good designs, be easy to get to, have a good price structure, be open to new ideas, have a niche market, provide good attentive friendly service and create a return client out of each sale. To be able to remain successful is the hard part! To maintain a successful business you need to grow your client base! To stagnate (or mark time) is a recipe for failure! Having a niche market can be a two edged sword! Clients don’t return or get tired of the niche. Always remember ……. clients die! – clients move awa
