What is the best way to introduce an entirely new concept to the public?
Not knowing the product or budget makes it exceptionally difficult to give specific help on how to market this. However, if budget is not a concern, I would do the following: • Hire a top shelf public relations firm to create a press package with three interesting and perhaps even controversial stories about this new product. Have this press kit distributed to every publication (newspapers and magazines) that would have an interest in your product. I would then have a staff of people following up, making phone calls to see if there is interest in the topic. Along with that I would have them pitch your concept or product to every major TV and radio station. It would probably help if you hired a high profile spokesperson for your product. • Hire an advertising agency and have them develop an ad campaign for all forms of media. • Make sure that you have the ability to distribute the product. On the other hand, if budget is a concern, look at what was already suggested, scale it down, and
