What is the best way to find a competent jeweler?
Advertising claims are just that, until proven to be true. Anyone can place an ad in a newspaper, in the yellow pages, or on the radio. When you look to develop a long term relationship with a jeweler you should be seeking an established concern that has a proven history of expertise, skill, fairness, and integrity. Ask your friends, but more importantly, have open and frank discussions with your prospective jeweler. The answers to your questions should be offered with confidence and sincerity. “Don’t worry, we’ll take care of you” may sound good to the jeweler, but it is so much fluff if the expertise and integrity are not there to back it up. No jeweler knows everything about the industry, and “I don’t know but I know where to find out” is a perfectly acceptable answer when it is appropriate. Be sensitive to the overall impression that is made upon you when you “interview” your prospective jeweler. If you have doubts, do not ignore them. And start small. Build your confidence slowly
