What is the best way to advertise a small business?
The best way to advertise a small business is relative to your vertical. If your business is a small online business, then online advertising and email campaigns are the best way to go, making sure to target leads that are more likely to purchase your product. For example, if you have a school supply site, you’ll want to target advertisements on websites that are related to schools or that are frequented by parents looking for information/answers about school.
If your small business has a shop that offers local services, you’ll want to take a targeted approach through direct mail and local advertising, such as through the local newspaper. Connecting with other small businesses that offer related services that are not in direct competition is also a good way to advertise through referrals.
If you have a small business that can accept clients from anywhere, online advertising is your best bet to ensure that you are able to target the audience that you are seeking. Make sure that your website is clear about your services and make it very easy to find forms to fill out, FAQs to locate, and sales material to download. Give your audience the power to share material about your company that will help them to present your services to a decision maker.
Marketing is very important for any business…it gives the business a recognition.Marketing is of many means like Internet Marketing,Offline Marketing,banner ads,Mobile Marketing etc.Internet marketing involves E-mail marketing,SEO,article submission etc.Offline marketing includes providing newsletters, posts,through television ads.Mobile marketing includes tele-calling,SMS,MMS etc.There are providers like Tucktail.com where they provide this email marketing service,SEO techniques,PPC to improve the business.
Local networking groups are a great way to market your services and for a little amount of money or sometimes free! Check out www.bni.com for a local chapter of BNI (fee based). This is a great way to build relationships with other local businesses and get referrals. You can also try www.etsy.com – it’s for handmade/homemade items, but people are selling their design services to other etsy store owners for web graphics, business cards, postcards, etc. Try connecting with local businesses that require design services but do not have them in-house – ad agencies and print houses are sometimes good places to start. Send them a “gift basket” with a notepad and pen and maybe some candy – people won’t throw that stuff out! Sign up on MerchantCircle.com, LinkedIn.com and Facebook – advertising your shop. Another great idea is vehicle magnets or direct vinyl lettering – it really does work! If you’re driving around town you might as well get paid to do it – and what a great way to show off your
