What is the best way for dealers to promote their website and their online inventory?
Kendall Billman—There are many ways to promote your website and inventory and many directions depend on the direction and goals of the dealership. Below are a few areas I would check: 1. Insure the website is properly promoted on all traditional media. 2. Does the website have relevant SEO? Many companies start off with advertising your dealership name for the title bars instead of starting with make, city or more detailed SEO phrases. This is really an area you can advance when your dealership name is the same as your URL. 3. SEM is an area with minimal cost when comparing advertising and the ROI gives you higher levels of tracking. When looking at SEM, you want to concentrate on Google first and then move to Yahoo and Bing. We are also a big fan of Facebook and the cost for brand promotion is one of the best. 4. Social media is another place where you can promote your inventory. We have several tools to allow dealers to insert inventory on Facebook. It displays inside of the page and
