What is the best time to conduct telephone interviews?
This depends on who the research is targeting. For example, if you are wishing to survey a random sample of the general population, the best time to phone would be after business hours on weekdays and during the day on weekends. A larger proportion of the general population will be home at these times which means the final sample you obtain is more representative. The response rate is also better at these times as it is usually most convenient for people. Obviously other target groups can be contacted at more appropriate times depending on the research objectives.
