What is the best syndication strategy for new programs?
There are three key reasons why a radio station will decide to pick up a syndicated show. They are: 1- Unique and difficult to replicate content. 2- Ratings track record. 3- Celebrity host. As a growing new program, you may be able to claim one of these attributes, but not others. As such, you will need to develop other benefits that are generally recognized by the industry as also being important. Localization is a big one. Given the financial downturn within the industry, the need for quality cost effective locally relevant programming is greater than ever before. Programs that offer regionally specific content while providing the economic benefits of syndication can be especially appealing to potential affiliates. Regional syndication can also be more attractive to area advertisers who share a common regional trading area versus assembling a radio network of stations that hopscotch across the USA. We’re experts in regional syndication and can help you structure a strategy designed t
