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What is the best book/resource for guidance on creating a marketing plan?

April 26, 2017best book creating guidance Marketing Plan Resource

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What is the best book/resource for guidance on creating a marketing plan?

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Business Planner ★ Marketing Coach ★ 2 Women CEOs/Executives ★ Professional Speaker ★ former Wall Street Trader see all my answers Best Answers in: Small Business (9), Starting Up (8), Organizational Development (4), Communication and Public Speaking (4), Mentoring (3), Event Marketing and Promotions (3), Conference Planning (3), Internet Marketing (3), Business Development (3), Planning (3), Business Plans (3), Customer Service (2), Sales Techniques (2), Education and Schools (1), Freelancing and Contracting (1), Occupational Training (1), Accounting (1), Auditing (1), Venture Capital and Private Equity (1), Contracts (1), Advertising (1), Events Marketing (1), Guerrilla Marketing (1), Mobile Marketing (1), Public Relations (1), Search Marketing (1), Writing and Editing (1), Business Analytics (1), Non-profit Fundraising (1), Market Research and Definition (1), Pricing (1), Positioning (1), Professional Books and Resources (1), Professional Networking (1)