What is the best amount to set for my CPA?
When calculating your CPA, consider your Average Order Value and the lifetime value of gaining a new customer. A higher CPA significantly increases your exposure to merchant traffic and boosts your ranking within the TrialPay platform. The TrialPay network is constantly expanding, so a competitive CPA is key to ensuring the best placement for your ad. Our dedicated account management team allows you to test different CPAs to find the best-performing CPA for your ad.